An Italian restaurant has consented to serve Hawaiian pizzas, but there's a twist.

An Italian eatery has consented to serve 'disgusting' Hawaiian pizzas to its patrons, but there's a staggering condition attached.

Lupa Pizza in Norwich has implemented a £100 fee for customers who choose to add pineapple as a topping to their dishes, as the establishment firmly believes that the fruit does not belong on pizza.

On Deliveroo, their Hawaiian pizza is priced at an eye-watering £100, and the description playfully states: 'Sure, for £100 it’s yours. Don’t forget to add the champagne! Go ahead, you daredevil!’

The owner and head chef of Lupa informed the Norwich Evening News that they have raised prices for all fans of the sweet topping, citing their strong dislike for it as the reason behind the decision.

Co-owner Francis Woolf expressed his strong dislike for pineapple on pizza, stating, "I can't stand it." Meanwhile, head chef Quin Jianoran chimed in, saying, "I enjoy a piña colada, but when it comes to pizza, pineapple is a definite no. I’d prefer to top it with a strawberry than that tropical nuisance." 

The restaurant, which launched in June 2024, asserts that it accommodates every palate - provided that customers are not in favor of pineapple pieces on their pizzas.

Lupa provides personalized pizzas, allowing customers to select their preferred toppings.

Additionally, they feature intriguing monthly specials such as beef shin rendang and garlic-infused whipped tofu.

Lupa Pizza in Norwich has implemented a £100 fee for customers who choose to add pineapple as a topping to their dishes.

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Lupa Pizza in Norwich has implemented a £100 fee for customers who choose to add pineapple as a topping to their dishes.
On the left, Francis Woolf, Quin Jianoran, and Felix Rehberg from Lupa Pizza in Norwich, Norfolk, are gazing at a Hawaiian pizza with evident distaste.

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On the left, Francis Woolf, Quin Jianoran, and Felix Rehberg from Lupa Pizza in Norwich, Norfolk, are gazing at a Hawaiian pizza with evident distaste.
The owner and head chef of Lupa shared with the Norwich Evening News that they have raised prices for all fans of the sweet topping, citing their distaste for it as the reason behind the decision.

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The owner and head chef of Lupa shared with the Norwich Evening News that they have raised prices for all fans of the sweet topping, citing their distaste for it as the reason behind the decision.
The eatery, which launched in June 2024, asserts that it accommodates every palate—provided that patrons do not endorse pineapple pieces on their pizzas.

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The eatery, which launched in June 2024, asserts that it accommodates every palate—provided that patrons do not endorse pineapple pieces on their pizzas.

Amidst the heated debate on the internet, Lupa created an online survey to gauge the true opinions of the public regarding the contentious issue.

If 'yes' prevails, they'll reluctantly agree to include the Hawaiian as one of their monthly specials.

"If pineapple gets the most votes, I'll go ahead and make it, though I won't be thrilled about it – and I might raise the price to £200 next time," Quin remarked.

Although many Brits express their dislike for pineapple as a pizza topping, a YouGov poll reveals that approximately 53 percent of the population actually enjoys it. 

To celebrate the controversy, Lupa have decided to start offering pina colada cocktails as part of their menu. 

The combination of ham and pineapple is thought to have originated in Canada in 1962, created by Sam Panopoulos, a Greek immigrant who drew inspiration from the sweet and savory flavors of Chinese-American cuisine, rather than being invented in Hawaii.

It aligned with a growing interest in Tiki culture that emerged after Hawaii became a U.S. state in 1959, leading to a surge in the popularity of canned pineapple as a sought-after import.